It is tempting to list as many links as possible on your web page when you have all the content to support it. Until November of 2013, we used to think there was a 100 link per page limit rule. We now know this was more of a guideline than an actual rule. This left […]
How Many Links on a Page is Too Many?
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Do Tags in WordPress Help With SEO?
Tagging is a great way to fine tune your content within your categories. In WordPress, you can place your posts in categories and add tags as needed. Tags are a great way to label niche content. For example, if I have a category about food my tags could include steak, eggs, and bacon. Now excuse […]
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Explaining Marketing to my 5 Year Old Daughter
Last week my wife and I sat at the dinner table with my 5 year old daughter. We were talking about young family members and what they wanted to do for their careers. My daughter sat quietly, listening intently about life ambitions of one of her cousins. I ask her, “What do you want to do when […]
Explaining Marketing to my 5 Year Old Daughter | Brandon Coppernoll
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Create a Better Content Plan for Your Website
Websites without a content plan often become like a snowball rolling down the side of a mountain. If you’ve gone through a web project, you’ve likely experienced the wide range of emotions in content creation and are just happy it’s over. You may have also experienced watching the your site’s content grow and the site navigation […]
Create a Better Content Plan for Your Website | Brandon Coppernoll
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Presenting Web Analytics to ECI Social Media Group
I will be presenting a web analytics presentation to ECI Social Media Group at the Innovation Connector on August 21. My presentation, Meaningful Analytics – Finding Data that Matters to You will focus on breaking down Google Analytics to its fundamentals to make the information you can get digestible. The ECI Social Media Group is a gathering […]
Presenting Web Analytics to ECI Social Media Group | Brandon Coppernoll
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Meaningful Analytics: Finding Data That Matters to You
On Thursday, August 21, I spent some time talking with the ECI Social Media Group about web analytics and Google Analytics in particular. I provided a little insight about the research I’ve done as well as gave an example of a digital measurement plan that can be used to create better analytics reports. The audience […]
Meaningful Analytics: Finding Data That Matters to You | Brandon Coppernoll
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3 Ways to Block Semalt in Google Analytics
You want clean data, and when you’re browsing Google Analytics you can likely spot oddities and blemishes that just eat at you. I’ve had this experience with the Semalt Crawler. I keep coming across this in many client sites. Depending on your analytics setup, there are multiple ways to demand entry (or at least pretend […]
3 Ways to Block Semalt in Google Analytics | Brandon Coppernoll
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How to Add Google Analytics to Your Website
Understanding user behavior on your website is becoming more important than ever before. Google Analytics is a great free tool to add to start tracking the necessary data to uncover if your site is performing well and if your users understand what to do next. Luckily, it’s really simple to add Google Analytics to your […]
How to Add Google Analytics to Your Website | Brandon Coppernoll
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Happy Talk Like a Pirate Day
Yar! It be September 19, and it be the day to start yappin’ like a pirate! Here’s a quick lesson on learn how to set up Facebook for Talk Like a Pirate Day. How to Make Facebook Talk Like a Pirate In the top menu bar on Facebook, click the down arrow Click Settings Under Language, click Edit Select English […]
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Moving on: Digital Marketing Consulting
For three years, I provided freelance consulting services on digital marketing, measurement and analytics, and web design and development. This year has been an incredible year for personal and professional growth. My wife and I welcomed our third child into this world a day before our anniversary. I had the opportunity to speak at ECI […]
Moving on: Digital Marketing Consulting | Brandon Coppernoll
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One Month Later…
The hilarious part about starting out on my own full time was to add more time and energy during the day devoted to growing my business, and somehow along the way I learned first-hand what many small businesses deal with: not enough time. Muncie is a great city to start a business. We have a […]
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2015: Keep Moving Forward
Last year was a big year for my family. Aptly named, “The Year of Change”, my wife and I welcomed our third child into the world. We didn’t know the half of change we’d face. I decided it was time to leave Ball State University and start my career as a “solopreneur” with BC Digital […]
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Thoughts on my 32nd Birthday
Last night, I held my youngest son before he fell asleep in my arms. We just finished a bottle, and the house was quiet. He spit out his pacifier, looked at me and smiled a big, cheesy grin and stuck his tongue out. I turn 32 today. That moment last night made me realize how […]
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Authenticity and Your Personal Brand
I love the East Central Indiana Social Media Group, and in a way, this is a shameless plug. What I love about the group are the conversations that are built around the subject matter. The last two months have inspired my thoughts today because of two key statements: There is a difference between transparency and authenticity. In the […]
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A Moment of Reflection About My Oldest Son
Maybe it’s the head cold. Maybe it’s the “old-fashioned medication” consisting of rum and OJ. But I took a moment to do a homework assignment my oldest son brought home from school, and I got a little misty-eyed when I realized how proud I am. So forgive the moment of oversharing here, but since I […]
A Moment of Reflection About My Oldest Son | Brandon Coppernoll
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2016: A New Year, New Hope
Holy. Crap. It’s 2016. Insert dad joke: “It seems like it was only yesterday it was 2015.” Now that I got that out of my system – welcome to the new year! I have no complaints about last year. I reached a few goals, and I whiffed on a couple of goals. I let myself […]
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New Year, New Design
As promised in my initial 2016 post, I’ve been working on a new design. This is the first iteration of it, and I’m excited to reveal it to you this morning! I don’t have it 100% where I’d like to have it, but it’s a start and takes advantage of some features that have existed […]
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Failing Quote by Elon Musk
Failure is an option here. If things are not failing, you are not innovating enough. Elon Musk
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ADDYs 2016 – We’re all MAD Here
https://www.eventbrite.com/e/american-advertising-awards-addys-tickets-21260793606?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=bkc&utm-source=bkc&utm-term=listing
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The Delicate Dance: A Website Project Tango
A delicate dance is often described as two parties “dancing around each other”, each one trying to execute their duties and desires without off-balancing each other. The agency and client relationship in a website project couldn’t be more of the same unless we actually danced around one another. The Agency Dance The agency has an important […]
The Delicate Dance: A Website Project Tango | Brandon Coppernoll
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More Pages to Explore .....
